A couple of months ago, BuzzFeed got into the writing business.
But the website was born out of the same spirit of curiosity and discovery that gave rise to Buzzfeed.
The founder, Jonah Peretti, was always curious about how writers could make money, so he started a blog called Writer’s Digest.
He wrote an article about the idea, then asked some friends and fellow writers to pitch ideas.
When the idea caught on, he started asking more writers, and soon the blog became a full-fledged business.
“It was just a matter of getting people interested,” Peretti said.
“The idea was there, it was a natural fit.”
Since then, Peretti has built a successful writing business, which has grown from 20 writers to over 200.
BuzzFeed’s growth has also been driven by a willingness to share his passion for the medium.
In the past year, Peretz has made frequent appearances on the podcast The Pod, which is owned by BuzzFeed and has garnered a cult following.
But he also started his own YouTube channel, where he posts videos about writing.
“I just love sharing stories,” he said.
“[I’ve] always been the one guy who knows how to write, I’m always the one who can’t write, and I’ve always had a really good eye for people’s stories.”
BuzzFeed has a similar approach to podcasting: In 2014, it made a deal with Google to host the podcast and YouTube videos, and it’s now the only podcast company to do so.
“We’re very focused on getting more people into the podcast space, and that’s what this podcast is about,” Peretz said.
But Peretz isn’t content just to focus on podcasting.
He also wants to expand his content strategy beyond the podcasts, and he’s been working on that for several years.
“If I don’t take it to a higher level of success, then I think I’ll get distracted,” he added.
BuzzFeed has been looking to grow its business since 2012, when the company bought a podcasting startup called Vevo, which sold for $1.4 billion in 2014.
BuzzFeed also acquired a YouTube channel in 2013 called TBS that launched around the same time.
Since then it has been building its own podcast platform, and Peretz says he’s worked on an updated version of the site every two months.
In 2015, BuzzFeed launched a podcast called “Inside the Loop” that included content from BuzzFeed employees and guests, including BuzzFeed founder Jonah Peretz.
The podcast has since been picked up by both CBS and The New York Times, and the company is in talks to make more episodes available on YouTube.
BuzzFeed says it’s not just about podcasting that’s made its podcasting business sustainable: It also has a video-streaming platform that allows creators to create and upload their own videos.
BuzzFeed is a startup with a solid team, Perez said.
The site is still growing, but it’s grown organically as it has.
BuzzFeed will launch a new podcast in May that will feature more content from Peretz and other members of the team.
BuzzFeed aims to grow at a rapid rate, so it has already hired a new director of content and will hire another full-time writer, Perett said.
And BuzzFeed is looking to invest in video in order to keep growing, which will help keep it competitive with other podcasts.
“This is a big, big change, and we want to take advantage of it,” Perett added.
But, he also said that BuzzFeed will continue to look for ways to grow the business.
BuzzFeed plans to use its existing podcast platform to offer content from a variety of sources, including YouTube and podcasts.
That includes embedding videos on the website or embedding on the podcasts.
BuzzFeed currently hosts a wide variety of content on its website, including content from its employees, former employees, and a variety from podcasts, Peretts said.
BuzzFeed does not have a YouTube page, so Peretz is the only one who knows where to find the best videos.
“My responsibility is to do my job and to provide the content that’s right for our audience,” Peretz said, explaining that he also has to do his job in the best possible way.
BuzzFeed said it has over 3,000 videos on YouTube and over 2 million subscribers.
But it has to make sure the videos are good.
“Some of the best content is from other companies, and they have their own unique ways of doing things,” Perell said.
He noted that some podcasts, like the “Inside The Loop,” which has over 700,000 views, are produced in-house.
“That’s where the real growth is happening, not in our studio, not through us, not the YouTube channel,” Perella said.